Names count. Where would Reginald Kenneth Dwight be without becoming Elton John, or if tech giant BackRub never swapped to Google?
We’ve been thinking about our name recently. When we started making cordials, we took inspiration from the English countryside by fusing together elderflower and meandering brooks to create Elderbrook. We loved it, and still do. Our recipes were simpler then too, with ingredients you will have heard of, like, raspberries, cranberries and blueberries.
As we've grown, our flavours have become more exotic and include better-for-you ingredients, some you may not have heard of, like, baobab, maca, and yerba mate. Elderbrook started to feel less relevant and after much discussions, we decided to make a change.
The word 'change' nicely sums up what our cordials do to water, and became the inspiration behind our new name - Fiovana. It means 'change' in Madagascar, where our Craig worked on a project a few years ago. Madagascar is full of colour, exotic fruits, and nature. All things that we feel represent what we're about. It felt like a perfect fit, and after testing the idea with friends we decided to make the leap.
You'll continue to find our better-for-you cordials using superfruits from around the world at fiovana.co.uk, the only thing that has changed is the name.