We're all about finding ways to make your life a bit healthier. It obviously matters what you put in your body, but also what you put on it. One brand making waves in skincare is Aurelia. Their unique approach of mixing science with free from ingredients has led to over 50 awards in 3 years and they now have over 20 products available. We caught this week up with Claire Vero, Aurelia founder, to find out more about her story.
What’s the inspiration behind the brand?
When my skin became dry and started to change during my late 20s and early 30s, I decided I needed to make a serious change to my skincare routine. I wanted a brand that was really serious about helping my skin to age well but that had data to back it up, was for all ages and skin types and that would be a complete delight and treat to use on a daily basis. At the time there really wasn’t one brand that stood out and satisfied all these criteria so I decided to make it my mission to create this ideal range. Through my work in pharmaceuticals, I discovered the power of probiotic technology which is the fundamental science behind the brand.
Why is Aurelia different to other skincare brands?
One of the biggest differences between us and other luxury brands out there is that we fuse scientifically-proven age preventative probiotic ingredients with nourishing, natural botanical ingredients all while maintaining a strict free from ingredients policy. Aurelia’s Probiotic Ingredients continuously protect, restore and balance the skin from within. They calm the natural immune triggers in your skin which can be overstimulated by pollution and stress and they reduce the damage these immune triggers cause to collagen, elastin and healthy cells. Aurelia’s Probiotic Ingredients activate the skin’s natural ability to repair itself and boost the natural process of restoring collagen, elastin and healthy cells to maintain equilibrium for balanced, glowing skin from within.
Where do you source your ingredients from?
We ethically source a lot of our botanical ingredients from Africa, and are accredited with PhytoTrade to ensure a fair trade and sustainable harvest of the ingredients to benefit the communities. I spent three weeks living with a tree forester while in the development stages of Aurelia Probiotic Skincare and fell in love with the exotic, rich botanicals like Baobab, Kigelia Africana and Mongongo oil. We use lots of other beautiful botanical ingredients from around the world and manufacture all of our products in England.
How do you want Aurelia to be remembered?
I want Aurelia Probiotic Skincare to be remembered as an intelligent skincare brand with integrity. This is fundamentally what we’re all about, and it’s something that we aim to deliver with our signature probiotic ingredients, ethical sourcing practices, openness with our customers and results-driven skincare.
Where can people buy your products?
You can find the range at our gorgeous counter in Liberty and nationwide in all Space NK stores but the best place to shop Aurelia is on our website as we offer a Loyalty Programme, complimentary gift wrap, and top class customer service!
How do you celebrate birthdays for staff at Aurelia?
We love to celebrate with a big bunch of beautiful flowers from our lovely local florist, Bloomside, in Fulham and a card signed by us all!
For your chance to £60 worth of prizes including Aurelia's Miracle Cleanser and a 3-month subscription, then click here to find out more. (The competition ends Friday 3rd February 2017.)